A Magical Summer Night's Dream by Philipp Plein
By Philipp Plein Time Machine
First Published: 25th May 2023 at 4:00PM GMT
Today, Philipp Plein introduces a completely new business segment of his group: the luxury watch division made in Switzerland.
Guests were invited to a black-tie soiree hosted by Philipp Plein, including an exclusive presentation of the new Crypto King & Crypto Queen Luxury Swiss Made Time Machines.
Truly one-of-a-kind, the CRYPTO KING & CRYPTO QUEEN project combines a hyper-luxurious timepiece with an NFT. Debuting at Watches and Wonders 2023, the collection comprises eight CRYPTO KING and six CRYPTO KING time machines and serves as the first phygitial project, demonstrating Philipp Plein’s finesse at combining innovation and luxury to create something wholly unique. Further adding to their value and exclusivity, the watches are entirely Made in Switzerland.
This ambitious project comes after the overwhelming success of PHILIPP PLEIN fashion watches, launched in 2021 by PHILIPP PLEIN together with its license partner, Timex Group. Today, PHILIPP PLEIN fashion watches are distributed in over 4000 points of sale in 60 countries worldwide and have been the most successful new entry in the fashion watches’ market since many years.
The incredible success story: from fashion watches to luxury watches
This ambitious project comes after the overwhelming success of PHILIPP PLEIN fashion watches, launched in 2021 by PHILIPP PLEIN together with its license partner, Timex Group. Today, PHILIPP PLEIN fashion watches are distributed in over 4000 points of sale in 60 countries worldwide and they have been the most successful new entry in the fashion watches’ market since many years.
Made in Switzerland
The luxury watch division of PHILIPP PLEIN is in Lugano, Switzerland, where the PLEIN GROUP has its headquarters. Lugano, Switzerland is also the place where all the luxury watches of PHILIPP PLEIN are hand finished by specialists of the watchmaking industry.
Crypto King and Crypto Queen Collection: first of many.
The luxury watch division of PHILIPP PLEIN debuts today with the CRYPTO KING & CRYPTO QUEEN collection, the first of many luxury watch editions to come under the signature of PHILIPP PLEIN.
PHILIPP PLEIN CRYPTO KING & CRYPTO QUEEN collection marks a new milestone in the Swiss made luxury watch industry. This is not just a project. It is the beginning of the PHILIPP PLEIN luxury watch division. PHILIPP PLEIN will introduce his luxury timepieces, made in Switzerland in all his stores & flagship stores and at selected distributors worldwide with a dedicated shopping experience.
The Future is Now: The First Luxury Physical Watch linked to Digital NFT Art
The PHILIPP PLEIN Swiss Made debut is expected to be spectacular and unique, with a full-on phygital experience, from the unboxing to the actual wear. The high-end box set comes with a digital screen playing the latest digital art content created by Antoni Tudisco. For the first time in the luxury watch making industry, the purchase of a physical luxury watch is linked to the acquisition of digital NFT art. The PHILIPP PLEIN luxury watch owner, becomes automatically also an NFT art collector. With the purchase of each watch, every PHILIPP PLEIN customer will also receive an exclusive, collectible, limited edition NFT (NON-FUNGIBLE TOKEN) created by the world leading NFT artist Antoni Tudisco.
The connection between PHILIPP PLEIN and the digital world goes way back and PHILIPP PLEIN has always been a digital innovator in the luxury industry. In fact PHILIPP PLEIN has been the first luxury brand ever, who started to accept crypto currencies as an official payment method in his over hundred stores worldwide and e-commerce platforms. The company made a substantial investment into the Metaverse by acquiring , the PLEIN Plaza for $1.5 million back in 2022. The launch of the Crypto King and Crypto Queen is also going to be celebrated with an exclusive digital live event at the Metaverse’s Plein Plaza, the 100 meter high Skyscraper built by PHILIPP PLEIN in the Metaverse based on a project and design by the PHILIPP PLEIN’s long term partners, Antoni Tudisco. The first hundred visitors attending the Metaverse’s luxury watch launch event will receive a NFT Wearable Jewelry Masterpiece Necklace recalling the design shape of the new Crypto King/Crypto Queen Time Machine.
The Ultimate Time Machines. A taste of tradition and futuristic forward thinking
The CRYPTO KING and CRYPTO QUEEN are the perfect symbiosis between functionality, architecture, and design. The tonneau-shaped case enriched with the hexagonal pattern, combined with a cutting-edge silicone strap and the automatic Swiss movement, are distinctive characteristics of these unmistakable timepieces. The high-quality workmanship and the distinguished case construction are synonymous with Swiss watchmaking excellence and its exacting standards of precision.
With its 55 x 45 mm case, the PHILIPP PLEIN gent’s choice, CRYPTO KING, features a double layer see-through dial with the unmistakable 3D $kull as well as a see-through caseback and double dome sapphire crystal with anti-reflective coating. Available in different shades of red, black, fumé and lime, the CRYPTO KING plays with transparencies: from the see-through middle case to the clear strap, this model is emblematic of PHILIPP PLEIN’s pioneering vision of greatness in the shape of an ultra-modern and luxury time machine. Whether in alligator leather or silicone, the CRYPTO KING’s straps are carefully studied, and their refined aesthetics are all inherent to the personality of the timepiece.
The CRYPTO QUEEN embodies the feminine essence of the PHILIPP PLEIN Swiss Made collection. With its sleek silhouette and the presence of diamonds on the see-through dial, this timepieces epitomize the feminine luxury. Pastels colours, rich details, and contemporary design complete the homage of Philipp Plein Luxury Watches to their female customers. CRYPTO KING and CRYPTO QUEEN are the first hyper-luxurious time machines to combine a Swiss $keletonized automatic movement with an exclusive collectible created by the world-leading NFT artist, Antoni Tudisco. As such, the time machines are not only functional, but also unique works of art that represent a blend of tradition and modernity. Believing in his dreams until they come true, PHILIPP PLEIN’s new venture will be a game-changer for the traditional watch-making industry.
Mr. Philipp Plein’s Quote
Remarking on its move into the Swiss made luxury watch market, Philipp Plein states: “The DNA of the Philipp Plein brand has always been about uncompromised luxury and exclusivity. I feel that bringing my brand in the Swiss made, luxury watch segment is a move consistent with the positioning of the brand Philipp Plein and of its products. I am, by nature, an innovator and a disruptor who believes in his dreams until they come true and, in my case, this attitude proved to be successful. In several cases, by taking risks and doing things outside the box, I managed to interrupt industries and start new successful ventures and markets. This is what I am trying to do here by creating an unprecedented connection between the watch making industry and the world of digital art. Today we have accomplished the development of the First Timepiece where digital meets physical. It's exciting to see how the project will be received, and how it will pave the way for future innovations in luxury watch-making”
From Switzerland to the World.
Geneva is just the first step for the CRYPTO KING and CRYPTO QUEEN collections the journey will continue with more events after the Watches & Wonders exhibition, Milan, Paris and Cap Ferrat today will continue disrupting industry rules with a brand-new concept of watches combined with NFTs on a global scale. The next steps will be other global locations such as Singapore, London, New York City and Las Vegas with a series of exclusive events across the globe.
The PHILIPP PLEIN project involves a daring and exciting mission. Thanks to technological expertise acquired over many years, PHILIPP PLEIN will be able to transport the event beyond reality and create a next-level unforgettable experience in the Metaverse world Decentraland, more precisely Plein Plaza. Philipp Plein is known for his revolutionary approach to fashion, and this extends to his ability to create spectacular events that leave a lasting impression. One of his signatures is his ability to infuse a sense of magic and awe into his shows, which sets them apart from traditional fashion events.
