Copenhagen Fashion Week AW 2024: Meet The Brand - Wood Wood
©James Cochrane | AW24 Copenhagan Fashion Week - Wood Wood
Covered by Mia Wallace
First Published 29th January 2024 at 8:00 AM GMT
Wood Wood, a pioneering brand in the fashion universe, recently showcased its Autumn/Winter 2024 collection at Copenhagen Fashion Week, a testament to its innovative approach to fashion.
©James Crochrane | AW24 Wood Wood runway
Wood Wood, a pioneering brand in the fashion universe, recently showcased its Autumn/Winter 2024 collection at Copenhagen Fashion Week, a testament to its innovative approach to fashion. The brand continues to push boundaries, creating a unique blend of non-commercial activations, contemporary collections, and sustainability efforts.
About Wood Wood
Within the brand universe, non-commercial activations and contemporary collections coexist - none of which are restricted by traditions. Wood Wood's ready-to-wear collections are developed by an in-house assembly of designers, working with graphics, recontextualised silhouettes and expert tailoring for a tech-meets-formal countenance.
Wood Wood strives to produce products that its customers can trust, both in terms of form and fashion. Driven by the ethos of quality over fast fashion, the brand aims to create high-quality items that can be used time and again, and that are repaired and cared for up until the end of use to maintain a closed-loop system.
Transparency sits at the core of Wood Wood's responsibility plan, which means allowing customers to have insight into the company's working practices and sustainability efforts.
Copenhagen Fashion Week - Wood Wood’s unique design approach
Wood Wood's ready-to-wear collections are developed by an in-house assembly of designers, who skilfully blend graphics, recontextualised silhouettes, and expert tailoring to create a tech-meets-formal countenance. Their Autumn/Winter collection showcased at the Copenhagen fashion week was no exception. The collection featured a refined blend of traditional and contemporary styles, with each piece reflecting the brand's characteristic aesthetic.
Quality and Sustainability
More than just a fashion brand, Wood Wood emphasises quality and trust in its products. It follows an ethos of quality over fast fashion, which was evident in the collection presented at the Copenhagen Fashion Week. Each item in the collection was designed to be used time and again, with the brand encouraging customers to repair and care for their pieces. This approach not only promotes sustainable fashion but also ensures a closed-loop system, reducing waste and environmental impact.
Transparency and Responsibility
Wood Wood maintains transparency at the core of its operations. This includes allowing customers insight into the company's working practices and sustainability efforts. Their commitment to transparency was reflected in the ethical production methods used for their Autumn/Winter 2024 collection, which further strengthens the brand's reputation as a responsible and sustainable fashion label.
Conclusion
Wood Wood's showcase at the Copenhagen Fashion Week for Autumn/Winter 2024 was a clear demonstration of the brand's commitment to innovative design, quality, sustainability, and transparency. The brand continues to make a strong mark in the fashion industry with its unique collections and ethical business practices, setting a standard for other fashion brands to follow.