PrettyLittleThing Announces Indiyah as first ever PLT Marketplace Ambassador
PrettyLittleThing Announces Indiyah as first ever PLT Marketplace Ambassador
Following her success on this year’s Love Island, PrettyLittleThing are excited to announce Indiyah as their first ever brand ambassador for the brands new re-sale app ‘PLT Marketplace’. To kick off the partnership Indiyah will be appearing in highly anticipated TV ad to launch the re-sale platform next week.
To kick off the yearlong partnership Indiyah will be selling some of her pre-loved outfits that we have seen her previously wearing exclusively via the PLT Marketplace app. PLT Marketplace builds a buying and selling community allowing you to sell on the pieces you no longer wear, or shop for something new to you. With pre-loved pieces from the biggest and best brands within the shopping sphere, you can find something that fits your style needs without shopping new.
Being the first brand to successfully sign two Love Islanders from this year’s show, CEO Umar Kamani said; “We are delighted to confirm that Indiyah will be our first ever PLT Marketplace Ambassador. Indiyah will be launching our new resale app as an exclusive seller. This was always our plan but due to hectic schedules, we were not able to confirm the announcements in the order that we planned. We hope our PLT customers know how much we value their opinions and that we would never take them for granted.”
PrettyLittleThing strive to extend the life of garments, breathing new life into pre-loved clothing and helping to reduce waste with the impact of the environment front of mind and focusing on the ‘The 3 R’s’; re-selling, re-wearing and re-using. The aim is to make fashion more diverse, inclusive, and give customers the creative freedom to encourage others to recycle and give their garments longer life in which Indiyah will be helping to support.
