PrettyLittleThing team up with GIRLvsCANCER to launch an inclusive range of lingerie for Breast Cancer Awareness Month 2022 … and beyond!
PrettyLittleThing team up with GIRLvsCANCER to launch an inclusive range of lingerie for Breast Cancer Awareness Month 2022 … and beyond!
PRETTYLITTLETHING
PrettyLittleThing are excited to announce the launch of their newest collection with cancer awareness and action charity, GIRLvs CANCER [Charity No. 1198507].
This 18-month collaboration will see the launch of PrettyLittleThing’s first ever post-surgery lingerie. The collection explores a mixture of comfort and femininity to make you feel confident in the skin you are in. Featuring a range of seamless bras, lace dressing gowns and beautiful bodysuits, this exciting new product line is here to make you feel like the best version of yourself.
Despite thousands of women undergoing surgical treatment for breast cancer each year, we’re still left with expensive, clinical, and often unflattering options when it comes to post-surgery underwear. It’s time we tackled the taboo. Together with game-changing charity collective GIRLvsCANCER and Lauren’s unique approach we’ve created an inclusive post-surgical lingerie collection which is all things sexy, comfortable, and most importantly, empowering. We aim to shift the perceptions of those impacted by breast cancer and get you all self-checking.
GIRLvsCANCER was founded by cancer survivor, broadcaster, and no-nonsense campaigner Lauren Mahon. The charity is a space to amplify all cancer experiences to make a tangible, genuine difference to those diagnosed. Lauren’s strong approach to fundraising and branding has ensured there’s now a space and community for the like-minded. Through GIRLvsCANCER, Lauren and her peers are tackling the cancer taboo and simultaneously communicating the challenges of getting cancer as a young adult.
Lauren, who has received countless awards, accolades, and a recent doctorate for her work in this space, continues to work hard to change the way people perceive cancer and open a dialogue on this sensitive subject.
Speaking on the partnership, GIRLvsCANCER founder Lauren Mahon says:
‘GIRLvsCANCER exists to blow up the cancer landscape by collaborating to crush the stigma, stop isolation and bring about essential change. This is the type of essential change I’m talking about. A partnership to not just provide donations, but cool, sought after and tangible products for those impacted by cancer. I’m so incredibly proud of this collection that incorporates a range of lingerie made for everybody but created with breast cancer patients in mind. This project with Pretty Little Thing will genuinely empower those dealing with a diagnosis, and directly impact improvements of the cancer experience for all. Importantly for me, this isn’t just a one-off campaign for an awareness month. This is an 18-month commitment from a big retail giant, and I am genuinely excited to see the heights we can take it.’
Here’s to shutting down stigma and giving cancer ‘the finger’ in lingerie that has women worldwide feeling nothing less than amazing.
