Championing Curves and Couture at NYFW Curve
Creative Director: SFW RUNWAY, Producer: Naomi Alabi, Fashion Designer: Atiya, Photographer: Phocusviews
Words by SFW Runway
IG: @sfwrunway
Covered by Lucy Jane Morris
IG: @lucyjanemedia
First published: 08th October 2024 at 3:00PM GMT
Discover the work of Atiya Joanne Lewis, founder of Atiya Joanne Custom Couture, and her recent showcase at NYFW Curve. Atiya's brand focuses on empowering plus-size women through elegant, custom-made gowns.
Photographer: Phocusd Views
IG: @phocusdviews
Fashion Designer: Atiya
IG: @atiyajoannecc
Producer: Naomi Alabi
IG: @iamqueennaomi_
WB: www.naomialabi.com
Creative Director: SFW RUNWAY
IG: @sfwrunway
FB: www.facebook.com/SFWRUNWAY
WB: sfwrunway.com
Atiya Joanne Lewis: Championing Curves and Couture at NYFW Curve
In the vibrant world of fashion, inclusivity is no longer a trend—it's a movement. At the forefront of this transformation is Atiya Joanne Lewis, the visionary behind Atiya Joanne Custom Couture, a brand dedicated to empowering plus-size women through elegant, custom-made gowns. Recently, Atiya’s talent shone brightly at NYFW Curve, a ground-breaking platform created by Naomi Alabi to spotlight emerging designers who are leading the charge for a more inclusive and diverse fashion landscape.
A Vision Realized at NYFW Curve
NYFW Curve, founded by Naomi Alabi, is more than just a runway show—it’s a beacon for change. With a commitment to celebrating all bodies and redefining beauty standards, this event has become a pivotal moment for designers like Atiya, whose work embodies the ethos of self-love and empowerment. Alabi's platform offers a space where diverse voices in fashion can thrive, and Atiya’s recent showcase was a testament to that mission.
Atiya's presentation at NYFW Curve was nothing short of a triumph. Her collection, filled with luxurious fabrics and bold designs, is crafted to embrace the curves of modern women, offering them a unique chance to feel both glamorous and confident. This aligns perfectly with the NYFW Curve vision, where fashion serves not just as an art form but also as a tool for dialogue on inclusivity and body positivity. Atiya's presence at the event underscored her commitment to breaking down barriers in fashion and making every woman feel celebrated.
Atiya Joanne: A Journey from Seamstress to Visionary Designer
Atiya Joanne Lewis’s journey into fashion started in Philadelphia, where the natural beauty of her surroundings and the influence of strong role models shaped her creative vision. From a young age, Atiya was captivated by the transformative power of clothing. "I wanted to create designs that would allow women, especially those with curvier shapes, to feel proud of their bodies," she shared. With a degree in Fashion Design from Moore College of Art & Design, Atiya honed her skills in sketching, pattern making, and garment construction—skills she now uses to craft custom couture pieces for her clients.
Inspired by the women in her life and the vibrant energy of her hometown, Atiya's designs feature a stunning mix of sharp lines, bold silhouettes, and intricate patterns. But at the heart of her work is a mission: to uplift plus-size women through fashion. She believes that every woman deserves to love her body, regardless of size or shape. "Shopping can be a struggle, especially for curvier women," she explains. "But with custom couture, those worries disappear. My goal is to create pieces that make my clients feel beautiful, always and forever."
Embracing Curves and Confidence: The Atiya Joanne Brand
Atiya Joanne Custom Couture is more than a fashion label—it’s a celebration of the diverse beauty found in women of all sizes. With a focus on creating pieces that accentuate and flatter curvier bodies, Atiya is rewriting the rules of couture. Rather than hiding or covering up, her designs proudly showcase curves, allowing her clients to feel confident and glamorous. Her ultimate dream? To become the go-to designer for celebrities on the red carpet, from Hollywood events to the Met Gala.
Atiya's collection is a reflection of her bold approach to fashion. She draws inspiration from the textures and patterns of her hometown, blending them with a deep understanding of how to make women feel their best. "I want my clients to feel empowered when they wear my designs," she says. "Fashion is about more than just clothes; it's about how you feel in them."
The Power of NYFW Curve and Naomi Alabi's Mission
Naomi Alabi’s NYFW Curve is not only a platform for talented designers like Atiya but also a movement toward inclusivity, empowerment, and redefining beauty standards. Under Naomi's leadership, SFWRUNWAY has become a hub for dialogue around diversity in fashion, offering designers who share these values a chance to shine. "Fashion should reflect the world we live in, and that includes people of all shapes and sizes," Alabi emphasizes. "NYFW Curve is about giving a voice to designers like Atiya who are pushing the boundaries of what fashion can and should be."
Atiya’s participation in this year's NYFW Curve was a shining example of the event's mission. Her collection, with its bold designs and luxurious silhouettes, echoed the message of empowerment that Alabi and her team at NYFW Curve strive to promote. The synergy between Atiya's vision and the platform provided by NYFW Curve made this showcase a standout moment in the ongoing conversation about body positivity in fashion.
The Future of Inclusive Fashion
As Atiya Joanne Lewis continues to grow her brand, her commitment to creating custom couture for plus-size women remains steadfast. Her journey—from a seamstress in Philadelphia to a featured designer at NYFW Curve—serves as an inspiration to others in the industry. With Naomi Alabi's NYFW Curve leading the charge, designers like Atiya are proving that fashion is for everyone, no matter their shape or size.
Through her designs, Atiya Joanne is changing the way plus-size women experience fashion, offering them not only custom couture but also the confidence to embrace their bodies. As she sets her sights on dressing celebrities for red carpets and high-profile events, one thing is clear: Atiya’s work, much like the mission of NYFW Curve, is about more than just clothes—it’s about making women feel empowered, beautiful, and proud of who they are.
