Threadbare launches 'New State of Mind' Campaign to promote re-brand

Threadbare launches 'New State of Mind' Campaign to promote re-brand

Threadbare's New State of Mind campaign brings to the forefront inner confidence and independence. Effortless styling meets a fresh attitude. With clothes that reflect a modern-day city aesthetic, new ground is broken.

Inspired by the certitude of the city, the shapes of ready-to-wear are taken to new heights. Touches of je ne sais quoi nonchalance meet crafted silhouettes and understated detailing, transforming everyday pieces into statement, city-inspired looks.

With hero pieces including the statement Women's Green Boucle Blazer, Women's Black Longline Trench Coat and Men's Navy Fleece Baseball Varsity Jacket, the elevated collection focuses on transitional essentials and forever investment pieces.

Threadbare's re-brand embraces a new logo that is visually impactful and incorporates the brand values of community and creativity, a fresh re-designed website with upgraded features and a more user friendly journey, and elevated imagery to evolve and reflect the new vision.

Anoushka Mehan, Head of Ladies and Childrenswear comments:

'Since launching in 2014, Threadbare is now so much more than a clothing brand.  We have a passion for creating purposeful product that's made to last, and affordable investment pieces you can wear again and again, so naturally we wanted our new branding to reflect this. While our original logo will always have a special place in the hearts of our team, we really hope our customers love our new look as much as we do.'

Collection launching on 19.01.2023 / Prices starting from £14.99 / www.threadbare.com