Tommy Hilfiger x Thiago Alcantara
Tommy Hilfiger x Thiago Alcantara
TOMMY HILFIGER ANNOUNCES THIAGO ALCANTARA AS AMBASSADOR FOR FALL/WINTER 2022 MEN’S WATCH AND JEWELRY COLLECTION CAMPAIGN
AMSTERDAM, THE NETHERLANDS (AUGUST 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Liverpool football star Thiago Alcantara as brand ambassador for the Fall/Winter 2022 TOMMY HILFIGER men’s watch and jewelry collection campaign launching in September across Europe. Thiago Alcantara’s ambassadorship celebrates his dedication to athletic excellence, determined optimism and social responsibility. The campaign was shot by Marco Fischer on location in northern Spain.
Son to former professional football player Mazinho, Thiago is a creative and technically gifted player for the Liverpool Premier League Club and the Spanish national team, and is highly active with the Alcantara Family Foundation whose mission it is to positively impact society.
The watch and jewelry campaign spotlights hero pieces from the men’s collection, including a vintage-racing-inspired, all-purpose sports watch. Water-resistant to 5ATM, this multifunctional timepiece (44mm) is complete with a sunray dial, stainless steel frame and rugged mesh bracelet.
The full men’s collection offers styles from sleek and minimalist, to sophisticated statement- makers. The inaugural monogram jewelry for men includes a silver rugged link bracelet and the reimagined stainless steel dog tags, both featuring the TH logo.
The Fall/Winter 2022 watch and jewelry collection is manufactured by The Movado Group Inc. under license from Tommy Hilfiger and is distributed globally through Movado’s wholly owned subsidiaries and exclusive agreements with international distributors.
Friends and followers of the brand are invited to join the conversation on social media using
#TommyHilfigerWatches and @TommyHilfiger.
ADRIJA PASIUKEVICIUTE – SENIOR ACCOUNT EXECUTIVE
adrija@taskpr.com
About Tommy Hilfiger
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide
under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
About Movado
Movado Group, Inc. designs, sources, and distributes MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and SCUDERIA FERRARI watches worldwide, and operates Movado Company Stores in the United States and Canada.