Salt-Water Sandal: the iconic American brand distribute in France
Salt-Water Sandal: the iconic American brand distribute in France
Origins
Salt-Water Sandal is a story of a father, daughter, and World War II. During the Second World War, in the 1940s, Walter Hoy made the first Salt-Water sandals from scrap leather, a material in short supply at the time. It was a model with an original design that he intended for his daughter Margery. Thus, the first pair of Salt-Water Original Sandals was born, followed by a second one for his brother Bob. One, two and thousands of sandals are now crossing the oceans and the world.
Timeless Style & Durable Design
Salt-Water Sandal is durable and lasting in every sense of the word since it has crossed the world and fashion for more than 75 years and is undoubtedly one of the first pairs of long-living sandals, due to its solidity and longevity of its style. Style witness of the “American 1940s” is a real “signature”, stamped permanently on the collective memory, and is a real trend today, in 2022.
Unchanged for four generations
A hand-stitched sole, buckles with stainless and adjustable tongues, braided leather impermeable to saltwater - a specificity which is the origin of its brand name "Salt-Water Sandal". The Salt-Water Originals sit on a sturdy rubber sole; those of the Sun-San range are based on a softer urethane base. Over the decades, its colour palette has expanded, and its extended range presents a collection of eleven models for children and nine for adults.
Salt-Water Sandal, a trendy accessory for the "people”
Salt-Water Sandals are very appreciated by many celebrities: Kate & Lottie Moss, Gwyneth Paltrow, and Uma Thurman without counting the small fans: Blue Ivy and Vivienne Jolie-Pitt, Apple Martin and Shiloh Jolie-Pitt.
About SALT-WATER SANDALS UK & EU:
Salt-Water Sandals UK & EU, is the distributor of Salt-Water Sandals, an American heritage brand created in 1944, under the direction of Rachel Laine, CEO.
About IMONI Studios:
IMONI Studios is a consulting firm in digital marketing and Press Relations specialized in design, fashion & lifestyle, based in France, in Paris.