How Nigerian Designer Olamide Adetayo Is Helping To Put Nigeria On The Map

Fashion
Written By Lucy Morris

Lamide Official New Collection ‘IYA MI’

Words by Lucy Jane Morris
IG: @lucyjanemedia
IG: @swankymag
Brand: Lamide Official
IG: @lamideofficial
First published: 06th February at 12:oo PM GMT

Lamide is a ready-to-wear store made in Nigeria. Catering to all sizes, this womenswear brand offers stylish, timeless, and versatile pieces.

Introducing the creative force, Olamide Adetayo, with her new IYA MI collection.

In an era where African fashion is gaining unprecedented global recognition, Nigerian designer Olamide Adetayo is carving out a space for herself with a brand that seamlessly merges innovation, craftsmanship, and cultural heritage. As the creative force behind LAMIDEOFFICIAL, Olamide has been instrumental in reshaping perceptions of African fashion, offering designs that exude both sophistication and bold individuality.

Her journey is one of resilience and vision. Starting her fashion brand as a single mother with a newborn, Olamide has defied the odds, building a label known for its impeccable tailoring, premium fabrics, and striking silhouettes. Each collection she produces is a reflection of her deep appreciation for African artistry, fused with a contemporary edge that makes her pieces stand out on any global runway.

A Collection That Embodies Power and Elegance

Olamide's latest collection is a testament to her brand's evolution and her unwavering dedication to excellence. This new lineup embraces bold, structured silhouettes, fluid drapery, and intricate detailing, creating a balance between strength and femininity. Designed for the modern woman, the collection offers versatility whether through effortlessly chic co-ord sets, statement dresses, or power suits that redefine confidence.

Premium fabrics remain at the heart of this collection, with textures that drape beautifully and enhance the movement of each piece. The color palette of rich earth tones and African textiles called Aso-oke and Adire further reflects a story of empowerment, embracing both subtle sophistication and dramatic flair. With this launch, LAMIDEOFFICIAL continues to set new standards for Nigerian fashion, proving that African luxury is here to stay.

Contributing to Nigeria's Fashion Industry

Beyond her collections, Olamide is playing a role in the continued growth of Nigeria's fashion industry. By prioritizing local craftsmanship and collaborating with African artisans, she is not only preserving traditional techniques but also creating economic opportunities within the industry. Her work in mentoring emerging designers and establishing a fashion academy in Lagos, Nigeria, further reflects her commitment to supporting the next generation of talent.

As Nigerian fashion continues to gain global recognition, designers like Olamide Adetayo are adding their unique perspectives to the conversation. Through her dedication to quality, innovation, and craftsmanship, she is contributing to the industry's expanding influence, ensuring that Nigerian fashion remains a dynamic force in the global market.

 

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Lucy Morris
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