Copenhagen Fashion Week AW25: The Rotate AW25 Collection
Rotate | ©Copenhagen Fashion Week
Event: Copenhagen Fashion Week AW25
IG: @cphfw
Brand: Rotate
IG: @rotatebirgerchristensen
First published: 31st January 2025 at 11:00 AM GMT.
ROTATE’s Autumn Winter 2025 collection is a celebration of the ROTATE fictional muse, where classic evening glamour meets contemporary culture.
About Rotate
Rotate is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir. Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going out wardrobe. The Rotate brand is a response to Jeanette and Thora's musings over the gaps in their own wardrobes, designing the pieces that they dream of having in their closets. Rotate has distribution in 40 countries worldwide in leading retailers
BCC is the foundation of a new fashion movement. We acknowledge that fashion needs a radical change. A change that starts with us – by bringing out a better version of ourselves every day, every step of the way. We help people blossom and bring their unique self to the team, so we, together, can achieve our mission to radically transform fashion. We identify and nurture transformational ideas and technologies to help them reach their potential faster. We create emerging brands for the long run with a commitment to be true to ourselves and define solutions for the future as the back bone for everything we do. As a company we represent a foundation that allows our collaborators to innovate at the highest level of creativity with our organization acting as the structural framework of each project. We insist on challenging industry standards and think differently across innovation, people and planet to make fashion we can all be proud of.
Rotate AW25
AFTER HOURS
She walks into the room and instantly captures everyone’s attention. Her plush coat skims the floor whilst it delicately slips off one shoulder, revealing a sleek dress that is pure elegance. She strides with confidence, making an impact on everyone she passes.
ROTATE’s Autumn Winter 2025 collection is a celebration of the ROTATE fictional muse, where classic evening glamour meets contemporary culture. Inspired by the opulence found in old fashion editorials, the collection is an immersive experience of luxurious outerwear, elegant dresses, elevated separates, and bold accessories, capturing the essence of the ROTATE’s muse.
The coat forms both the start and the end to this glamourous collection. With both drama and comfort in mind, outerwear is at the forefront, embracing the frosty Scandinavian winter, and encouraging playful layering along with it. Luscious soft faux fur coats in foxy brown, rich burgundy and stark white invite glamour, and warmth, whilst a black supple leather is introduced in a figure-hugging peplum jacket, classic long-line coat and cropped puffer, next to heavy wool coats with cinched waists and extravagant faux fur trims.
Complimenting the outer layers, are a selection of subtly striking garments. Dresses are found throughout in a variety of silhouettes and fabrications, both beloved and new, each evoking a sensory experience. Fabrics are tactile and seasonal; velvet is played with in demure cocktail dresses and tailored sets, knits are found in cosy wool blends, elevated through delicate details: lace up sleeves, built in scarves, ottoman stitching and cable knit designs. Elsewhere, materials are sleek and fluid, with drapey chiffon pieces presented in nougat brown and bold black, accentuated with high necks, balloon sleeves and bowed belts. Silk satin dresses flow like a glacial waterfall, with floor length hems and sweeping bell sleeves, minimal yet extravagant in their form and fabrication. Sequins are essential, yet sophisticated, with the brand’s iconic sequin tassels reiterated in a strapless dress and strong shouldered sleeveless top, as warm orange and creamy brown sequins are crafted into an ombre effect on dresses, and separates.
True to ROTATE’s signature aesthetic, contrast is addressed through powerful suiting iterations. A nod to traditional masculine tailoring is found in check and pinstripe materials, suspender details and strong shoulders, but subverted by inherently feminine touches, from hourglass silhouettes to ballooned sleeves and wide legs, to slim fitting pieces and a ‘v’ waistband designed to caress and accentuate the female form.
Denim interjects the refinement of the collection, balancing the formality with casualness to craft a modern interpretation of Scandinavian glamour. Raw dark denim is fashioned into a cocoon shaped jeans as well as a modish skinny fit. ROTATE’s iconic 3D flower embellishment is introduced in denim, and buttons are utilised unexpectedly as a simple yet impactful detail.
Fabrics, form, and finish carry the collection where prints are sidelined in favour of the former. Colours are warm and wintery, black, burgundy, and deep brown appear next to soft creamy hues, and a touch of fireside reds and oranges. An exception is made to introduce a sprinkling of flirtatious leopard print into the collection, seen in slim fitting pant and a voluptuous dress – a reminder of the versatility and playfulness of the ROTATE woman.
ROTATE presents the collection in partnership with iconic British luxury make up and skincare brand, Charlotte Tilbury Beauty. The beauty look worn by models, including Brand Muse Bella BroekmanTilbury, depicts the glamour and elegance of the ROTATE woman - with flawless lit-from-within skin, subtly sculpted cheek bones and gleaming eyes. A true celebration of artistic excellence, keyed by Global Artistry Director and Brand Muse Sofia Tilbury.
Hair Care sponsor Dyson, led by Cim Mahony, will complete the look echoing the refined aesthetic of the collection.
The collection will debut at Copenhagen Contemporary, where fashion and music converge on a stage featuring towering speakers, bold lighting, and a live performance from DJ and Music Director Tarzsa Williams to fuel the energy of the space.
Discover more fashion
Welcome to the AW25 edition of Berlin Fashion Week. Each day we will recap the day’s events, showcases, and runways. Berlin Fashion Week will keep its global audience updated across its social channels on the show and presentation schedule each day, along with our coverage daily here at Swanky Magazine.
German designers kicked off day one on the runway, as Kilian Kerner, Horror Vacui, Danny Reinke, Marina Hoermanseder, and Sia Arnika launched what will be several magnificent days in Berlin Fashion Week for the AW25 Season.