Copenhagen Fashion Week AW25: The Won Hundred AW25 Collection
Won Hundred AW25 | ©Copenhagen Fashion Week
Event: Copenhagen Fashion Week AW25
IG: @cphfw
Brand: Won Hundred
IG: wonhundred_official
First published: 29th January 2025 at 11:00 AM GMT.
Won Hundred is a Copenhagen-based fashion brand founded in 2004 by Nikolaj Nielsen. Rooted in denim craftsmanship and unwavering quality, Won Hundred curate contemporary ready-to-wear collections and denim assortments, striving to create enduring products that unite distinctive design with versatile wardrobe essentials, transcending age and gender boundaries.
About Won Hundred
Won Hundred is a Copenhagen-based fashion brand founded in 2004 by Nikolaj Nielsen. Rooted in denim craftsmanship and unwavering quality, Won Hundred curate contemporary ready-to-wear collections and denim assortments, striving to create enduring products that unite distinctive design with versatile wardrobe essentials, transcending age and gender boundaries.
Through long-lasting partnerships and support of it's manufacturers, Won Hundred is determined to ensure that all products are compliant with quality testing and that fabrics and garments are sourced in the most responsible way possible.
Won Hundred takes an impassioned focus on thoughtfully sourced materials and ecologically conscious production, moving the needle for the industry without compromising quality.
Won Hundred AW25
WON HUNDRED AUTUMN/WINTER 2025 COLLECTION : COLLAPSE AND REBUILD
This season, Won Hundred Was inspired by the theme of Collapse and Rebuild, the collection embodies the duality of destruction and creation. Distressed fabrics and dirt-inspired denim ground the pieces in raw, earthly textures, while bold materials and refined finishes speak to the triumph of reconstruction. It is a dialogue between structure and fluidity, where clean, uninterrupted lines convey discipline and intention, while organic shapes and materials highlight freedom and evolution.
The Autumn/Winter 2025 collection and show highlight the partnership between Creative Director Nikolaj Nielsen and newly appointed Head of Design Katrine Lund Hansen. By revisiting the archives of Won Hundred’s earlier collections and introducing fresh silhouettes, shapes, and details, the collection places a bold emphasis on the womenswear line and underscores Won Hundred’s vision for the brand’s future.
THE ART OF REFINEMENT
For Autumn/Winter 2025, Won Hundred has grounded the collection in a darker color palette that feels unexpectedly light, achieved through deliberate material choices and thoughtful washes. Distressed fabrics are juxtaposed with refined finishes, creating a dialogue between structure and fluidity, discipline and freedom. Subtle details, washed textures, and elevated cuts define the collection, infusing each piece with understated yet refined character. It is a balance of grounded authenticity and elevated sophistication, a seamless blend of Won Hundred and modernity.
“This season, we emphasized precise refinement and thorough attention to detail, capturing the essence of Won Hundred: minimal yet distinctive, polished yet edgy, rugged yet sophisticated. The direction is woven into these nuances, delivering our strongest collection to date. We’ve truly perfected the details to bring my creative vision to life.”
This theme comes to life through washed-down denim, heavy wool outerwear, and wrinkled, worn leather that convey a sense of authenticity. Silk shirts and inside-out T-shirts give the collection an unexpected edge, while corduroy adds a touch of vintage charm. The materials and textures are as functional as they are expressive.
Details such as blazers with striking folded sleeves and the tactile richness of the fabrics bring depth and character to the collection, making it both elegant and effortless. This interplay of structure and fluidity, reflecting the process of collapse and rebuild, lies at the heart of the collection, creating a dynamic balance between sophistication and approachability.
“For my debut collection at Won Hundred, I placed strong emphasis on the womenswear line, infusing each piece with the brand’s signature DNA. Distinctive touches—such as folded blazer sleeves and wrinkled dresses in leather and denim, give the collection an unmistakable edge. It is a body of work I’m incredibly proud to share.”
Won Hundred X CPH Studios
For the Autumn / Winter 2025 collection, Won Hundred has embarked on an exciting collaboration with German-based brand Copenhagen Studios. This partnership introduces two distinct shoe models, each available in brown suede and black leather. The shoes showcase Copenhagen Studios’ innovative design, enriched with distinctive Won Hundred detailing. This collaboration perfectly captures the effortless style of Copenhagen and merges the aesthetic and values of both brands.
About Copenhagen Studios:
Founded in 2017, Copenhagen Studios creates timeless footwear inspired by Nordic simplicity and urban energy. Combining premium craftsmanship with sustainability, each product is designed to elevate everyday life, while capturing the essence of Copenhagen.
INFORMATION & TEAM
Location: Papirøen 5, 1436 Copenhagen
Show team:
Creative direction: Nikolaj Nielsen
Art direction & set design: Nikolaj Nielsen
Creative lead: Oliver Benborg
Styling: Maria Barsoum
Hair: Oribe
Makeup: MAC Cosmetics
Casting: Karoline Schytz
Choreographer: Ismael Del Valle
Music: Minorgoldsmith
Art & Scenography: Mazzury
Production: William Riise
Film: Magnus Østrup
Edit: Magnus Østrup
Project Manager: Disko / Oliver Benborg
Lookbook images: Tobias Hoffmann
Runway images: James Cochrane
Door management: TS-AGCY
Press: TS-AGCY / Tina Svoldgaard
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